Book Overview:
The primary purpose of this book is to explore the connection between emotional intelligence and sales performance. Despite substantial research in this area, limited attention has been given to other influencing factors of this study, such as tenure, age, and gender. To examine the correlation among these variables, 50 sales managers took part in the study. These managers underwent an MSCEIT test to assess their emotional intelligence and were also required to furnish sales history data for the months of November, December, and January. Furthermore, an online survey was administered to delve into the participants’ perspectives on emotional intelligence and sales performance. Through deductive reasoning, a hypothesis was created and tested systematically, supported by empirical evidence, and justified through logical reasoning based on the analyzed data. The findings reveal significant insights that will be elaborated upon in this book.
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